Nov 15, 2019
The Advantages Of Electronic Invoices For Retail
The process by which consumers receive by email the receipt [ใบเสร็จรับเงิน which is the term in Thai] of their purchase in a physical or retail store is slowly becoming more than common.
In turn, many companies are replacing their catalogs with digital versions that customers can receive directly in their inbox.
This is great news for the consumer and the seller for reasons that I will tell in this article; however, too many businesses are still underestimating the opportunities that digital receipts can offer. Let’s see them!
Advantages Of Electronic Invoices For The Customer
From a buyer’s point of view, physical receipts are usually part of a large number of messy papers inside a wallet, or purse. They are very easy to lose and difficult to classify.
If today the bank statements and a large part of the invoices are digital, why not the purchase receipt we make in a physical store?
Advantages Of Electronic Invoices For Retail
For brands and retailers, a shift to paperless receipts is a good union between the offline and online world, providing advantages to sellers and the company in general.
By offering digital receipts to customers, companies have a good reason to request an email address, rather than simply asking to send them promotional emails.
This is a great opportunity, as consumers are much more receptive to receiving marketing messages within electronic receipts.
The information most desired by consumers is usually the next sales or products, promotions on products related to the purchase they made, and finally, information on loyalty programs.
All this shows the clear opportunity offered by e-receipts or digital receipts as a re-marketing channel so that retailers continue to involve customers, who already know, are interested in the brand, product, or service.
We have talked before that consumers are continually looking for a good shopping experience. That involves several aspects, of course, that in the process, the client does not find any problem or obstacle, no delay, but also receives something out of the expected.
In this way, we will be one step closer to our customers, relying on us. That is why it is very important to combine offline and online experiences.
In conclusion, electronic receipts offer much more than just a printing receipt [พิมพ์ใบเสร็จ which is the term in Thai]. They offer the opportunity to improve the customer experience, to provide complementary and attractive content for the customer.
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