General Information

Why should your restaurant get on social media?

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Rather merely, the numbers chat. With one billion individuals and counting, visiting an ordinary hour a day on Instagram as well as almost three-way of that number on Facebook, it’s risk-free to say this is a substantial possible customer base.

Also, what’s a few of the most popular content on Instagram, besides dogs, obviously? You guessed it: food as well as drink. Simply #food as well as #foodporn comprises a shocking 600 million of the platform’s hashtags.

Dining establishments and social-media advertising and marketing resemble hamburgers as well as French fries; they’re fantastic by themselves, yet better, as well as more successful, with each other.

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Which accounts should you set up?

Facebook still leads the pack regarding customers; however, Instagram has a younger target market and solid interaction. Profits: you require to be on both.


Think about Facebook as practically one more website for your dining establishment, which it primarily is. Your profile web page needs to be packed with as many details as possible to make it easy for the customer to recognize your offerings.

Facebook company pages offer a lot of relevant areas, all of which you ought to try to utilize if they put on your dining establishment, consisting of:

  • Bio: Description of your dining establishment
  • Hours
  • Menu
  • Internet site
  • Different types of add-ons ranging from “Kid-friendly” to “Takeout”
  • Reserve Now” switch for bookings

Keep in mind: the easier it is for individuals to obtain their questions answered directly from your page, the less you will need to address directly from your phone.


Instagram, consequently, has fewer “areas” to input information, so it’s important to get directly to the point promptly with the “who are you,” “what are you,” and “where are you” specifics. An easily identifiable username and account image can additionally play a big variable when it concerns searchability along with a web link to your internet site or food selection.

Also, peppering in some emojis never hurt.